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Wisdom Herbs Adopts Corporate Brand Name

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By: Sean Moloughney

Editor, Nutraceuticals World

To better reflect the changing natural health marketplace and its expanding product line including private label and raw ingredients divisions, United American Industries will now be known as Wisdom Herbs, Mesa, AZ. Wisdom Herbs is the parent brand of Wisdom of the Ancients™ and SweetLeaf™ Company brand stevia products. Additionally, the company will change the name of its SteviaPlus FOS to SteviaPlus Fiber. SteviaPlus Fiber is a blend of 5% stevioside and 95% fructooligosaccharides (FOS) or inulin, which are natural compounds existing in various fruits and vegetables.

In other news, Wisdom Herbs has opened a West Coast office in Southern California to serve key private label accounts and raw material buyers of stevia, yerba mate and pau d’ arco products. The new Huntington Beach, CA office will be under the direction of Laurie Daigle, commercial and key account executive.

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